On-site optimization, which is also known as On-site SEO is the practice or measure taken to create webpages that can meet the search demands or questions of your target audience, in order to increase ranking and gain relevant traffic. After researching the right keywords, this is the next thing to do: applying those keywords in the creation of your contents.
Crafting Your Contents With Your Keywords
When creating your website’s contents, there’s a guideline you need to follow. Because even after you have discovered the best keywords that can help you achieve your desire of making your audience find your contents easily on search engines, if you don’t apply the terms properly, your effort might turn out to be futile. So, as you put your keywords to use, follow these guidelines:
- First, be determined to make your webpages special and different from other pages that are competing with you over your keywords, and find a way to achieve that. Even when you are making use of long-tail keywords, you should try to be unique in your content making as much as you can.
- Search your chosen keywords and categorize the terms with similar topics and a general purpose. Look out for keywords that can be grouped together.
- Make an evaluation of the SERP features of every keyword, so as to determine the type and also the format your content should be created in. And take into consideration the attributes of top ranking pages; like the graphical content percentage, the manner in which the content is laid out and its format, and lastly the length of the content, as it could either be short or long.
As earlier said about on-site optimization, it enables you to make use of your researched keywords for the purpose of creating contents that will meet the demand of your audience, answer their commonly asked questions, make them know more about what you do, and also understand the essence of your website and the contents you have on it. Despite this, you should avoid creating contents of low-value.
Low-value Tactics to Avoid when creating your contents
The contents you create on your site are to serve one general purpose: meet the demands of searchers as they surf on search engines. It is not only for increasing your ranking alone. You should be vigilant to avoid low-value content tactics. Here are a few low-value tactics you should watch out for always.
1. Thin contents
Thin contents are pages of low qualities that are worthless to the reader. Any page you have on your site that adds little or no value to the reader is called thin content. Google recognizes doorway pages, contents with too many grammatical errors, simple pages with very little and not enough content, or low-quality affiliate pages as thin content pages.
With the introduction
of Panda by Google in 2011, it addressed the issue of having too many similar
pages that have only a few uniqueness with the algorithm update. Google
discovered that people often create many pages using similar keywords, just for
the purpose of ranking high on frequent searches. This measure taken by Google
allows only pages of high quality to take the top position of the SERPs, while
the contents with low quality are relegated.
Google wants content
makers to focus on creating well-detailed pages that totally addresses a
particular topic, rather than creating numerous pages centered on each keyword
that can be grouped together.
2. Duplicate contents
A content is tagged
“Duplicate content” when it appears on the web at multiple locations,
and search engines don’t know which specific URL to identify it with. These
types of contents are shared between many pages of the same domain. Google uses
this to make content creation unique and different.
Duplicate content is different from Copied content. A copied content can result in penalization, while a duplicate content does not. What Google does to duplicate contents, however, is to filter between the two or more. Google then picks the content with a canonical URL which it will put up to be seen on search engines. Because Google wants to satisfy the searcher by providing the most authentic and genuine content, it will have to choose one for display. It is estimated that about 30% of contents on the net are duplicated, though not most times intentionally.
Cloaking refers to the presentation of different contents to the search engines and human browser. This is against the principle of search engine procedures. Two things basically lead to cloaking: preventing the text of your site’s HTML code from being seen by the user, but only the search engine, and entering certain keywords into your page when requested by the search engine alone, but not the user.
4. Contents automatically generated
Some contents are purposely created to tamper with search rankings and not really to help searchers. Contents created for this reason are called Auto-generated contents. They are sometimes created programmatically, and they don’t pretty much make sense.
Google’s main reason for search ranking is to provide users with the most valuable contents as it deemed it. So you must strive continually to beat other pages ranking highly for the same keyword you are making use of. That way, you will deservedly get a higher ranking for your contents than any other page. It may be difficult, but you must be creative and unique.
More Optimizations You Need For Your Pages
1. Head Tags
The main header tags
of a page are called the H1; others range from H2 upward. The H1 tag introduces
what the page is about, while the rest are for sub-headings.
2. Internal Links
This important to make the crawlers of every search engine crawl all your website’s pages as they are linked together.
3. Link Number
You should limit the
number of links on your pages. Provide links to other pages; however, it is
important to make sure the number of links in your contents is moderate.
4. Redirecting a URL
When you rename or remove a page, make sure you redirect the link of that page to a new location you want it to be. Failure to redirect can be of great disadvantage.
5. Optimize Your Images
Images on webpages are one of the reasons for the slow loading of the page. You should reduce the size of the images in your contents if they are too large.
6. Image Sitemap
It is important to submit an image sitemap to Google so it can crawl the images included in your contents.
7. Ensure your contents are well formatted
If the content on your page is not well formatted, it might lead to low reading among searchers, as it may not be pleasing to the eyes. Use paragraphs when needed and sub-head it properly.
Organization Of Pages (URL structure)
The organization of URL matters and each page on your website must have its own unique URL. So for proper URL organization, you need to:
- Name your page clearly
- Make use of keywords in the URL
- Use words that can easily be read by humans in your URL, not only the ones that can be read by search engines
- You should avoid case-sensitive URLs
- You may need to modify your URL to include the area of your operation if you are a business person
These are vital things to have in mind and practicalize to achieve the best on-site optimization.
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