Link building and Establishing Authority

Link building

The misconception that most site owners have about SEO is that they believe that well-written contents (that addresses the need of users) are all they need to get their sites ranked on Google and other search engines. However, having all the qualities and all the answers to users’ questions may not be enough to push you higher on Google’s search results page. In order for you to rank higher than your competitors on the web, you need to establish authority.

To establish authority on the internet, you have to earn links from prominent or authoritative sites. Think of these authoritative sites as a group of influencers capable of compelling potential customers to subscribe to your brand. When potential customers visit your site via links from these authoritative sites, they wouldn’t bother contemplating over your site’s legitimacy. It is simple, really: Trustworthy people are usually affiliated with trustworthy people. Therefore, it is expected that genuine websites will only hyperlink genuine websites as well. That aside, Google has made it known that 2 of their 3 key criteria for site optimization are Quality contents and Links from authoritative sites.

In the event that you are looking to get more from your SEO endeavors this year to improve your site’s ranking on search engines (especially Google), you need to understand all things Links and how to earn them from authoritative sites.    

What is a link

Links are like internet signposts that direct you from one spot (page, website, or blog) to another spot on the internet. A more sophisticated definition of links would describe links as HTML hyperlinks or inbound links or external links or backlinks that direct users from one place to the other on the internet.  It is safe to say that HTML hyperlinks are the legal tender of the web since they are virtually the reputation of a site. In the event that you hyperlink one of the pages on your website in all other pages in your domain, this will portray that particular page as important when Users search for contents relating to that page. But then again, you need to do this with savviness, because Google may think your site is a scam when you overdo it.

As a matter of fact, search engines have figured out a way to evaluate the links on sites they are working to rank on their results page. With their recent algorithms, they can examine a site’s worthiness easily, before they feature it on their page. How they do it, and what they use to achieve these results, revolves around the concept of E-A-T (expert, authoritative, and trustworthy).

Significance of E-A-T in SEO

Before a site can make it to the topmost spot on Google’s result page, that site must satisfy a few conditions first. At the end of the day, all of these conditions boils down to three things: expertise, authority, and trustworthiness (E-A-T). Google will pay no mind to any website that fails to satisfy any of these 3 factors. As a matter of fact, that site will be classified as a Low-quality site. With more and more companies popping up on the internet every day, the need to find trustworthy sites cannot be overemphasized. That is why most users on the internet look up to search engines to outfit them with trustworthy sites since they have the right algorithms for the job. It is because of this reason that search engines have become more aggressive with their scrutiny.

If you want to make any headway with your SEO efforts, moving forward, you have to create contents on your sites with the thought of E-A-T concept at the back of your mind. This is probably the best way to create a site that won’t just yield SEO benefits now, but will also satisfy future user intent on search engines.

Understanding the concept of Links and E-A-T

As a site becomes more and more popular on the internet, links from that website will begin to carry more authority. For instance, renowned sites like Wikipedia is linked to a ton of websites. Which implies that it offers expertise, has the trust of other sites, and carries authority.

On the off chance that you want Google and other search engines to recognize your site as a trustworthy and authoritative site, you need to link your site with other sites (E-A-T satisfied sites) via HTML hyperlinks.

In spite of the fact that you don’t necessarily need to hyperlink your site to the most authoritative sites on the web, sites that are linked to your websites should have some level of credibility and trustworthiness.

Differences between Followed links and Nofollow Links

To draw a line of distinction between followed and no-followed links, think of the internet as a huge ballot box where every site is a contender. Thinking along these lines, every credible site that has your site hyperlinked on their page literarily gives you a vote. In this way, “Followed links” tells search engines that your site is credible and should be viewed by the search engine. On the other hand, the Nofollow links signify that your site is only linked on their site for reference purposes and shouldn’t be taken seriously. Finding it difficult to understand? Check out the following examples of Followed and nofollowed links.

Typical links:  <a href=””> hyperlinks rock</a>

Nofollowed links:  <a href=”” rel=”nofollow”> hyperlinks rock</a>

 Does this mean that you should only sort after followed links for your website?

Probably not. There are lots of ideal places on the web where you can include the hyperlink of your website, for instance, Twitter, Yelp, Facebook, etc. All these places are legitimate locales on the internet. However, they probably won’t increase the weight of your authority on the web. This is because the link on your Yelp page is not an acknowledgment of your site’s trustworthiness by Yelp. You shouldn’t underestimate the potential of Nofollowed links with regards to website authority and trustworthiness on the internet. You might not get immediate recognition for your site with Nofollow links; however, it is capable of directing traffic to your website. In fact, as time goes on it can help you earn more followed links. 

What is link profile

When search engines search for sites like yours on the internet, they do a quick comparison between your site’s link profile and the link profile of countless others on the internet. This link profile is the summation of your sites external links or backlinks. But there is a catch: it is not only determined by the number of links earned by your site. It also puts the diversity (whether all the links are from similar locales), quality (whether they are spams) and other qualities of the earned links into consideration. Search engine examines your profile link to see how renowned and trustworthy your site is on the web. You can check your site’s link profile with any of the numerous SEO tools out there.

How to improve your link profile?

Basically, there is only one way to improve your site’s link profile, and it all boils down to creating contents that are 100% original and edifying. This will help you earn links from other sites on the internet – that are genuinely interested in the contents on your sites and wish to refer others to your page.

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