Keyword Research

Keyword Research

A Complete Guide To Keyword Research

Keyword research is an important part of an SEO strategy. It is used to discover certain common words or terms people input into search engines for optimization around such key and well-targeted terms. There’s a great need to understand strategic keywords that you can use in the contents on your website; because the success of your contents or even your website in a general sense has a lot to do with this. The right keywords are indispensable to meet the requirements of your target market

Keyword research provides you essential information that can help you know what exactly your audience is craving for and how you can meet their needs. Remember, the contents you are providing through your website are to please your target audience, so you must be able to figure out what they regularly ask for, their desires, and frequent thoughts. Keyword research is to help you discover these and the manner in which they want information on your services and products in general. This is why it is indispensable. And if you are interested in understanding how to research keywords that will help you in building stronger contents for your audience, you are reading the right article.

Essential Steps For Carrying Out A Keyword Research

1. Ask Yourself The Important Questions

As earlier said, you need to figure out what your audience regularly ask for, their desires, and frequent thoughts. So the important questions you need to ask yourself are the questions that can provide you answer to those things. Keyword research might take time if you feel you can easily go on and use random words. But you must consider it as part of planning if you want to build strong contents that can be found easily on any search engine. Avoid taking a shortcut here.

Expectedly, your major goal is to increase the sales of your product or the rendering of your service, not just to make people see what you do. So, what can make you achieve this ultimate goal is to ask the important questions. And what are these important questions?

  • Do many people want my product or service? This might seem a little unpleasant, but it is to make you know if you will need to also increase the awareness about what you do.
  • When do people need me? This question will help you decide when strategizing by time as you would get to know later on.
  • What type of people needs what I do? In order to choose or categorize your audience, you need to answer this question.
  • How competitive is my market? Determining how competitive the market for what you do is, will help you in choosing your keywords and preparing for the competition.
  • What commonly searched for topic relates to what I do? This question opens you to the discovery of the best keyword you should make use of.

Now, moving on to the main steps in the procedure of keyword research, you should:

2. Get To Know The Right Keywords

Getting to know the right keywords is the first thing you need to do after asking yourself the right questions. By asking yourself those questions, you definitely would have been discovering the keywords you need along the line. However, even before you start researching for more keywords, you most expectedly have certain keywords already which you are trying to research more words for; like the name of your product or service, which you can kick off with. But the thing here is, the way your audience search for your product or service may be different from the way you describe it yourself. So you need to discover the keywords that will complement the search of your target audience above the ones that complement your personal description of what you do.

The best thing to do with your own keywords is to input them into a Keyword Research Tool instead of using them directly, or you can try Reddit. This way, you will get to know the search volume for those words on a monthly basis. And those keywords of yours will further bring to your view more keywords that will be of benefit in building your contents. However, you should not be obsessed with words that have higher search volume, as they will be more competitive on search engines that the ones with lower search volume.

3. Consider The Search Frequency Of The Discovered Terms

As you look forward to achieving success in higher organic ranking and you try to avoid basing on keywords that have higher search volume, you should also not resolve to use terms with very low search volume, no matter how much you try to avoid high competition. You may as a result of this fail to get enough people searching your website.

The reason why you need to put into consideration the search frequency of the terms you have discovered is to avoid keyword difficulty or to know beforehand how difficult it would be for you to achieve a higher search ranking with your keywords. Terms that have higher search volume will make you need more effort to get to the top; that’s by reason of their competitiveness.

Now, as you try to balance your choice of keywords between terms of lower and higher search volumes, it is better to settle on terms that are more precise for what you do and are of low but not too low searches. These terms are called “Long-tail keywords” and they often times have a better conversion rate.

4. Strategize On Search Volume

As much as you might try to avoid competitive keywords, you can’t always do, because you may need them. Therefore, you can get more strategic by attending to such keywords based on time and location.

  • By time or season, you can start putting up your contents before the main time when the demand for what you do get on the highest level. In short, be faster than your competitors.
  • By location,  you can make use of keywords that are more specific to certain places with the use of Geo-specific research. For example, if you have content that has to do with traffic regulations in different countries, you should note that the words expressway, motorway, freeway, and highway may have varying meaning. To hit your audience, you should get the right term.

Analyzing Your Keywords

After choosing your keywords, you might want to determine how valuable your chosen terms are and how they can be of additional importance to your site. Therefore, you can consider these tools as aides to achieve the analyzation of your chosen keywords.

a) AdWords Keyword Planner: This has been the usual keyword research tool for SEO right from time.

b) SpyFu Keyword Research Tool: This is specifically good to discover keywords with higher search volume.

c) Moz Keyword Explorer: You can make use of Keyword Difficulty & SERP Analysis tool if you have a pro-membership with Moz. By entering a keyword into Moz Keyword Explorer, you will get data such as the monthly search volume of that keyword, the difficulty assessment volume, and the SERP features. With this tool, you will also get the top ranked sites for all your keywords as you input them.

With this guide, you can surely begin keywords research in an ultimate way without difficulty.

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