Category Archives: SEO

Measuring SEO

Measuring SEO

Measuring, Prioritising, & Executing SEO The saying that ‘when something can be measured, it can be improved’ is also applicable to SEO. This is because SEO keeps track of everything, from ranking to lost links, and this helps enhance the value of search engine optimization. When you can measure the influence of your work, you […]

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Link building and Establishing Authority

Link building

The misconception that most site owners have about SEO is that they believe that well-written contents (that addresses the need of users) are all they need to get their sites ranked on Google and other search engines. However, having all the qualities and all the answers to users’ questions may not be enough to push […]

Technical SEO – basic goals for every website

Technical SEO

Technical SEO The basic goal of every website is to be readable by its users and search engines. A website that is readable by search engines can easily get ranked and earn credibility with developers. One of the important things to focus on in order for a website to be readable by developers or search […]

On-site Optimisation – How to publish content

On-site Optimisation

On-site Optimisation On-site optimization, which is also known as On-site SEO is the practice or measure taken to create webpages that can meet the search demands or questions of your target audience, in order to increase ranking and gain relevant traffic. After researching the right keywords, this is the next thing to do: applying those […]

How Search Engines Work: Crawling, Indexing, and Ranking

How Search Engines Work

To appear on search results, it is important that your website is accessible to search engines. Without visibility, your site will not be found on the SERP. Search engines primarily work in three ways: Crawl: Search through the internet for valid content. Index: Organize and save contents discovered when crawling. Rank: Provide the content to […]

SEO Search engine basics

Learning about SEO and what it is all about will be beneficial in building and strengthening your knowledge and understanding of SEO as you proceed into the chapter. What is SEO? SEO is an acronym for Search Engine Optimization. It involves enhancing the quantity and quality of a website’s traffic and increasing your brand exposure […]